Designing my own fashion/clothing brand was always a dream of mine. I thought about it for many years and toyed with several ideas. I would discuss my goals with close friends and family. There was always a circumstance to put this dream on the long finger. It was only while pregnant on my second child I decided to go for it- there's no time like the present!
As a fashion lover style is always at the forefront for me but comfort is also just as important. I thought about my normal every day "uniform" - what did I love to wear? It was staring me right in the face! What was I known for? Jeans!
I thought long and hard about what I wanted from my jeans and what I’d love to offer other women.
POCO by Pippa has been designed with love for women of all ages in mind who just want the perfect pair of denims for normal everyday life!