Designing my own fashion/clothing brand was always a dream of mine. I thought about it for many years and toyed with several ideas. There was always a circumstance to put this dream on the long finger. It was only while pregnant on my second child I decided to go for it- there's no time like the present, what was I waiting for!?
As a fashion lover style is always at the forefront for me but comfort is also just as important. I thought about my normal every day "uniform" - what did I love to wear? It was staring me right in the face! What was I known for? Jeans!
I must own a hundred pair of denim jeans, each serving their different purpose.
I thought long and hard about what I wanted from my jeans and what I'd love to offer other women. The 4 other styles in the POCO collection all reflect my lifestyle - these are my capsule jeans that I could never be without.
Our POCO by Pippa Jeans are a standard UK fit.
If you normally wear a size 12 we recommend choosing a size 12.
If you are anyway in-between sizes, we recommend going down a size.
For example, if you're between a 12 and a 14, go for the 12.
Our jeans are made of the softest cotton and elastic mix which gives POCObyPippa its unique comfort-stretch fit.
Wash your jeans in the sink or a tub. Fill a tub with a few inches of cold or lukewarm water.
Mix in a gentle, color preserving detergent. Turn the jeans inside out, then lay flat in the tub.
Don’t bunch them or wrinkle them. Let them soak for about 45 minutes.
Run them under the water to rinse. Hang up to dry.