Meet The New Additions To The POCO Family

As you may have seen on our Instagram, we recently introduced some shiny brand new styles to the POCO denim collection. Say hello to the ‘The Jenny’ and ‘The Boyf’. 

The Jenny has already proven to be a favourite amongst our customer since its launch… And we can totally see why. This style has a relaxed fit that’s high waisted with a tapered leg. Not only is The Jenny incredibly flattering on, it’s also a dream to style up or down. These are the perfect mom jeans to add to your wardrobe.


The Jenny is available in two washes: a faded black as well as a stonewashed blue. They look equally as chic with a knit and runners as they do with a dressy top and heels or boots.

And next is The Boyf. Yes, you guessed correctly – this is POCO’s take on the boyfriend jean. If you’re on the hunt for an everyday jean, you need to check out this style. The Boyf has become our go-to relaxed jeans that are so comfy and insanely soft on. The ripped knees give it that extra off duty edge and looks perfect with some trainers, a basic tee and a bomber jacket. 

However, that’s not to say that The Boyf jeans are only restricted to casual wear, they can be dressed up easily. We love pairing a silk cami, a biker jacket and sock boots with this style. Roll up the bottoms once or twice for an effortless chic vibe.

See? Told you it was simple!

Then we have The Legs Eleven a.k.a. your ultimate feel-good dressy jeans. Mid-rise with a dark blue wash, this style has the power to elongate your legs – isn’t that what we all want, ladies? We love these styled with stiletto heels for an insanely flattering look.  

Make sure to stay tuned for updates and new launches.

We’ve so much planned!

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